Strategic Marketing Services
See something you like?
Jack Be Nimble can help you with all things marketing. If your brand isn’t working as hard as it could; if you know your brand needs ‘a plan’ but you’re not quite sure where to begin – talk to us! Jack Be Nimble is a specialist marketing consultancy.
With an external perspective, we see the bigger picture and don’t get distracted by the trivialities. We simply deliver. And with experience across multiple categories, we bring a different type of thinking to your strategy. We break through the tough stuff and get down to solutions. We love setting big, hairy goals – and then celebrating the wins.
Take a look at some of the things we do.
Strategy Development
If your brand needs some TLC, or you want your innovation to have the best chance in market – you need a strategy. We’ll conduct a brand audit and find the gaps – and help you fix them. Set your brand up to achieve its potential. But how? Simple. Let Jack Be Nimble guide you in your market assessment, and let’s get to grips with consumers and competitors. Let’s look deep inside your own business and position your brand for success. We cover the core disciplines required for marketing strategy, including Portfolio Strategy, Segmentation, Brand Architecture and Positioning – and more.
Communications Planning
You know your brand is amazing. Now it’s time to let your target audience know all about it too. Jack Be Nimble will develop a communications plans, so you know what content you need to create, and which channels you’ll use to reach your consumers. We can assist you to appoint implementation suppliers (creative and media), and measure execution to optimise your spend. We are well versed in traditional and digital media channels, and select what works best for your brand’s current goals.
Agency Management
Don’t have the internal expertise to get the best out of your suppliers? We do! So much gets lost in delivery because of poor management. Jack Be Nimble is the ideal go-between to ensure all marketing suppliers deliver what your brand really needs. We speak their language; and yours. We’ll improve your briefs and get you better results, improving your marketing ROI.
Outsourced CMO
If your business is more operations-focused, and doesn’t have room at the top for a full-time Chief of Marketing, but you still want to ensure that business decisions are considered through a marketing lens, you need Jack Be Nimble. We are the ideal sounding board to improve the quality of your key decisions, and can contribute at the highest level to protect the value of your brand.
Training
We love to enable our clients to perform better in their marketing roles. Let Jack Be Nimble show you how marketing should be done. We can improve your marketing team’s capabilities with one of our standard training modules. Or, if you are struggling with a specific area, we will develop bespoke content for you. We want your brand to be in the best hands.
The company we keep.
While it might feel good to bang on about the many well-known South African (and the handful of global brands) that have hired Jack Be Nimble to assist with marketing strategy, we value the trust our clients place in us, and choose discretion over bragging rights.
Here’s a few examples of the kind of work we do.
Connect.
A premium tech brand, well-loved by its devotees. No challenges with performance, but which business wouldn't want to optimise its return on effort? The B2B market offers scale, and the opportunity for annuity income. B2B is typified by slightly different needs drivers, and a longer sales cycle.
So we interrogated the data and developed a segmentation. Understanding customer behaviour is important irrespective of whether you’re selling B2C or B2B. This streamlined approach reflects an understanding of different customer types, and the sales approach can differ, allowing a better hit rate.
Let’s have a chat about how we can uncover new markets and enhance revenue streams for your business.
Coach.
With multiple independent brands in the portfolio, you want to ensure that the standard of Brand Management is consistently excellent.
Using a program designed to meet their business’ needs, we trained all members of the Brand Marketing team to gain new skills and secure buy-in. A new standard was set. Delivery improved. Portfolio management became simpler. Win, win, win.
Ask us about rolling out one of our core training programs in your business, or developing customised content to improve the standard of your Marketing team’s performance - like we did for one of SA’s biggest brewers.
Create.
Heritage can be a double-edged sword. The value of experience is often lost, as today’s consumers choose the latest and best options instead. How did SA’s oldest stationery brand deliver relevance more than 100 years on, to deliver bottom-line growth?
Consumers’ needs have changed over the past century; both functionally and emotionally. It’s important to revisit, develop a consumer segmentation and understand shopping behaviour - and refresh the brand proposition (and product range) to ensure continued value.
With a century under its belt, this household stationery brand relaunched, ready to take on the present - and the future. Talk to us about how we can inject new life into your underperforming brands.